In short, there are free software services and business apps (opens in new tab) available for a number of different business needs.
The open source (opens in new tab) ethos behind much of the internet has also translated into software development for business purposes.
Some business owners will aim to limit the software they use precisely to avoid these costs, but doing so doesn't mean to say you have to miss out. This is important because setting up a small business is hard enough without the extra costs associated with modern software licenses.
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